How you’re going to report the performance to clients How often you’re going to review these metrics, and What types of questions do you usually get from prospective customers?īefore we get to the specific tracking tools, let’s review a few of the most important SEO metrics to keep on your agency’s radar.Ī crucial part of SEO tracking is adopting a data-driven approach. What sets your business apart from competitors? Which of your products and services are most profitable?

To do so, it’s generally good practice to ask your clients a set of questions that will help direct your efforts, such as:

Your agency should have an SEO strategy before starting a client’s campaign for optimal results. Regardless of the type of client website you’re trying to rank in search engines, SEO tracking is essential to evaluate the success of that campaign.

Simply put, SEO tracking is the process of measuring the performance and progress of a campaign. How To Use AgencyAnalytics for SEO Tracking & Reporting How To Do SEO Tracking Through the Google Suite In this guide, we’re going to review the entire SEO tracking process, including:ĥ Essential SEO Metrics Your Agency Should Track With all this data at your fingertips, however, it can be challenging to figure out exactly which metrics to track, how often to review your data, and how to present the data to your clients in the most efficient way possible. On top of helping you track the progress of a campaign internally, it clearly demonstrates the value of your SEO services to clients, which ultimately increases client retention. SEO tracking lets your agency objectively identify what’s working with a campaign and what needs improvement. One of the benefits of running an SEO campaign over a traditional, offline marketing campaign is the fact that every detail is tracked and waiting to be analyzed.

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